Status: Full-time
Payment: Salary, commensurate with experience
Reporting to the Chief Advancement Officer, the Marketing & Communications Director will amplify Latinos Progresando’s impact through a comprehensive communications strategy. The Marketing & Communications Director will be collaborative, energetic, and analytical, able to conceptualize and deliver compelling messaging to a diverse audience.
Founded in 1998, Latinos Progresando is a nonprofit organization that elevates the well-being of the Mexican community. Latinos Progresando provides quality, affordable immigration legal services, reaching families from more than 60 countries around the world. Additionally, the organization leads a 60-organization coalition called the Marshall Square Resource Network, offers arts and cultural programming, and provides scholarship funding to students from immigrant families.
Responsibilities
Leadership & Brand Management
- Collaborate with the executive team to develop and implement the organization’s marketing and communications strategy.
- Ensure consistent and clear messaging across all communications platforms, reinforcing the organization’s mission, vision, and values.
- Oversee the development and maintenance of the organization's brand identity and visual assets, ensuring that all materials reflect the brand’s voice and style.
- Provide strategic input and guidance on communications efforts across departments, and ensure staff and board members are aligned with organizational goals and key messages.
- Manage the work of external consultants, including graphic designers, photographers, videographers, and other contractors, as needed.
- Manage the marketing and communications budget, ensuring efficient use of resources to meet objectives.
- Monitor and evaluate the effectiveness of marketing and communications strategies, adjusting approaches as needed to optimize impact.
- Evaluate and recommend tools, software, and platforms that improve efficiency and effectiveness in communications efforts.
Content Creation
- Manage the creation of compelling content for a variety of platforms, including social media, websites, email campaigns, press releases, and fundraising materials.
- Develop donor-focused communications, including impact reports, thank-you letters, and stewardship materials to foster ongoing relationships with supporters.
- Stay up to date with digital marketing trends and tools to keep the organization’s digital presence innovative and effective.
- Collaborate with program teams to highlight the impact of the organization’s work through storytelling, case studies, and testimonials.
Media Relations
- Build and maintain relationships with media outlets, journalists, and influencers to secure positive coverage and raise awareness of the organization’s work.
- Write and distribute press releases, media kits, and pitches to generate media interest.
- Prepare spokespeople (including the CEO and other staff) for media interviews and public appearances.
Requirements
- Meaningful experience in marketing, communications, public relations, journalism or related field with a proven track record
- Excellent writing, editing and verbal communication skills
- Experience with digital marketing tools
- Ability to oversee content creation (design, photography, videography, etc)
- Excellent project management skills, with the ability to manage multiple initiatives
- Strong interpersonal skills, with the ability to engage multiple, diverse stakeholders
- Proficiency in Microsoft Office Suite (Word, Excel, etc) and Google Drive, experience with Salesforce a plus
Latinos Progresando provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Latinos Progresando is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us before an interview; no candidate will be penalized for requesting an accommodation.
Latinos Progresando offers a robust benefits package, including health and life insurance, a 401k plan, and generous time-off policies. Employees work on-site four days a week and can work one day remotely.
Interested candidates should email their resumes and cover letters with the subject line “Marketing & Communications Director” to careers@latinospro.org. Incomplete applications will not be reviewed.